Creative Direction | Design | Strategy
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Travel Industry Client

Travel Industry Client

Creative Direction, MARKETING STRATEGY

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PROJECT DESCRIPTION:
With an established brand identity, this national tourist attraction ticket booklet provider required a refreshed approach to their print, social and point-of-sale marketing creative. After exploring the two concepts below, the above "Plan Less. Experience More." concept was chosen to be executed across all 12 destination cities.

ROLES:
Creative Direction, Marketing Strategy