Jennifer Mills
Branding | Marketing | Team Leadership
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Copy of CityPASS

CITYPASS

Creative Direction, MARKETING STRATEGY

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PROJECT DESCRIPTION:
With an established brand identity, CityPASS, a tourist attraction ticket booklet provider required a refreshed approach to their print, social and point-of-sale marketing creative. After exploring the two concepts below, the above "Plan Less. Experience More." concept was chosen to be executed across all 12 CityPASS destination cities.

ROLES:
Creative Direction, Marketing Strategy

TEAM MEMBERS:
Matt Brown, Chloe Donovan